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In 2025, Porsche's worldwide sales volume hit 279,400 units, showing a 10% year - on - year decrease. In the Chinese market, sales reached 41,900 units, a significant 26.28% drop. Pan Lichi, who holds the position of President at Porsche China, pointed out that the luxury car sector encountered a multitude of challenges in 2025. Being a brand that solely imports ultra - luxury vehicles, Porsche felt the pressure more acutely. The decline in sales is actually a proactive and anticipated reaction, an adjustment made in line with the market conditions. This adjustment is carried out while sticking to a strategy that places greater emphasis on quality rather than quantity. The overarching aim is to sustain a well - balanced supply - demand relationship and a stable value system.
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