At its internal strategic meeting, XPENG Motors made it clear that it has established a sales target of 550,000 to 600,000 units for the year 2026. This target indicates an anticipated growth of approximately 28.1% to 39.7% compared to the sales figures of 2025.

The year 2026 holds significant importance for XPENG as it marks a crucial phase in the implementation of its "One Vehicle, Dual Capabilities" strategy. During this year, the company plans to roll out seven models featuring super extended - range technology, among which four are brand - new SUVs.

To achieve this remarkable sales breakthrough, XPENG will adopt three key strategies. Firstly, it will bolster the deployment of extended - range models. This involves refining product lines in the mid - to - low - end market segment, introducing super extended - range versions to cut down on costs and prices, and expanding its presence in overseas markets. Secondly, the company will concentrate its investments in intelligent technologies to facilitate the application of the "in - house developed Turing chip + second - generation VLA" system. Thirdly, XPENG will enhance the chip and AI software capabilities of its existing models.

However, the automotive market in 2026 is expected to become even more competitive. XPENG and Leapmotor will have to strive for their sales targets through "squeezed growth," potentially coming face - to - face with direct competition from well - established brands like BYD and Geely. Moreover, reaching an annual sales volume of 500,000 units is regarded as the "system threshold" for emerging automakers. Whether XPENG and Leapmotor can successfully surpass this threshold remains a question mark.