According to Deloitte's global automotive consumer research, in China, over 60% of the surveyed individuals express their intention to purchase vehicles with a price tag of RMB 300,000 or higher. Breaking it down, the largest segment, comprising 30% of respondents, plans to buy cars in the RMB 300,000 - RMB 399,999 price bracket. This is followed by 22% who aim for vehicles in the RMB 400,000 - RMB 499,999 range, and 11% who set their sights on cars priced at RMB 500,000 or above. Collectively, these categories represent over 63% of the surveyed consumers. In contrast, 25% of respondents are looking at cars priced between RMB 200,000 and RMB 299,999, while 8% are considering vehicles in the RMB 100,000 - RMB 199,999 range. Only 2% of the surveyed individuals are interested in cars priced below RMB 100,000.

This survey has been carried out annually for 14 consecutive years. The data for the most recent report was gathered through a questionnaire survey conducted from October to November of the previous year, encompassing over 28,500 consumers across 27 countries. Furthermore, when it comes to Chinese consumers' preferences for their next vehicle purchase, gasoline-powered cars top the list at 41%. Battery electric vehicles come in second at 20%, followed by hybrid electric vehicles at 19%, and plug-in hybrid electric vehicles at 17%.