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It is reported that Zhang Xiao, President of Li Auto's Second Product Line, Will Leave His Post, Possibly Related to Poor Sales of i8
3 day ago /
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Author：小编
On December 24, according to Late Auto, Zhang Xiao, President of Li Auto's second product line, will leave his post in the near future. Zhang Xiao joined Li Auto in May 2016 as a vehicle product manager. As a key early member of the company, he was deeply involved in the product definition of models such as the Li ONE and L9, and was responsible for the model spectrum planning of Li Auto's vehicle products. This departure may be related to the poor sales of the Li Auto i8. The Li Auto i8 was launched on July 29, 2025. Despite a one-year delay, its market performance fell short of expectations, with sales of 5,749 units in October and 6,719 units in November, showing a significant gap from the goal of becoming a blockbuster model.
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