Come next year, the purchase tax policy for new energy vehicles is set to undergo a transformation, moving from a complete exemption to a 50% reduction. Consequently, the maximum tax relief per vehicle will halve, decreasing from 30,000 yuan to 15,000 yuan. With the policy adjustment just under a month away, the new energy vehicle sector is witnessing a year-end surge in consumer activity. Car manufacturers across various regions have rolled out purchase tax support initiatives to entice customers, resulting in a notable uptick in both footfall and orders at offline 4S dealerships. Industry experts note that, in the lead-up to the purchase tax policy shift, a 'last-minute rush effect' is anticipated. However, in the broader scheme, the new energy vehicle market is poised to transition from a policy-driven landscape to one driven by value, with a sharper focus on technological innovation, cost-efficiency, and customer service.