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Former ByteDance PR Head, Yang Jibin, Joins Li Auto After Leading High-Profile 'Toutiao vs Tencent' PR Clash
2025-12-09 /
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Author：小编
On December 8, Yang Jibin, the ex-PR director of ByteDance, revealed in a WeChat Moments post that he had officially joined Li Auto earlier this month. While he refrained from specifying his exact role, industry insiders widely anticipate that he will assume a senior leadership position within Li Auto's PR division. Yang Jibin, who boasts a lengthy tenure at ByteDance, played a pivotal role in orchestrating high-stakes PR campaigns, notably the intense 'Toutiao vs Tencent' showdown, thereby amassing a wealth of hands-on experience in the field.
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