Recently, regulatory bodies in several regions have stepped in to regulate the 'flat - rate' pricing model employed by online ride - hailing services. This move aims to protect the rights of drivers and maintain market order.

In Chongqing, new low - price promotional campaigns must now be reported to the relevant authorities. Price deception and malicious price - cutting tactics are strictly prohibited. Moreover, existing low - price promotions are required to be taken down.

Back in August, Xi'an completely halted low - price marketing strategies, including the 'flat - rate' pricing approach. The city has imposed a strict ban on price fraud and malicious price undercutting. Additionally, any adjustments to fares must be preceded by consultations with drivers and public disclosure.

In July, Ningbo demanded that ride - hailing platforms put an end to malicious low - price competition, with the goal of creating a fair and just market environment.