On November 25 (Beijing Time), at the prestigious 31st Sao Paulo International Motor Show, the DENZA brand made a grand entrance, showcasing its flagship models, the Z9GT and D9, and officially announcing its foray into the Brazilian market. This strategic move not only signifies the commencement of DENZA's expansion into the Latin American market but also underscores a significant stride in the brand's globalization endeavors. At the launch event, distinguished guests, including the General Manager of BYD's Brazil Branch, were present to witness this historic moment.
A spokesperson from BYD's Brazil Branch emphasized that DENZA is poised to redefine the standards of Brazil's luxury automotive sector, offering consumers an unprecedented driving experience. The inaugural DENZA showroom in Brazil will be situated on Avenida Europa in Sao Paulo, providing a premium space for enthusiasts to explore the brand's offerings.
Concurrently, the pre-sale prices for the two models were unveiled, with the Z9GT priced at 6.5 million reais (approximately RMB 855,000) and the D9 at 8 million reais (approximately RMB 1.05 million), reflecting DENZA's commitment to delivering top-tier luxury at competitive prices.
Prior to this, DENZA had already made its mark in several Asian countries and the European market. Now, with Brazil serving as the strategic launchpad for its Latin American operations, DENZA is set to accelerate the global luxury automotive industry's shift towards electrification, paving the way for a sustainable and innovative future.
