WEY Brand Unveils Full Range of Models at Guangzhou Auto Show, Propelling Brand Revitalization via Multi-Pronged Approach
19 hour ago / Read about 0 minute
Author:小编   

The 2025 Guangzhou International Automobile Exhibition kicked off with great fanfare, showcasing WEY's new energy lineup that comprises three standout models: the brand-new Gaoshan family, the all-new Lan Shan, and the upgraded Mocha Hi4. As the spearhead of Great Wall Motors' foray into new energy and premium vehicle segments, WEY has embarked on a comprehensive brand revitalization campaign. At the auto show, these three models jointly painted a vivid picture of innovative family travel scenarios: the all-new Gaoshan family caters to diverse demands, the all-new Lan Shan offers intelligent travel solutions for all occasions, and the new Mocha Hi4 delivers an unparalleled driving pleasure. In 2025, WEY's sales momentum continued to surge, with monthly sales exceeding 10,000 units on several occasions. The "Shuang Shan" (Double Mountain) models, in particular, stood out. The all-new Gaoshan family took the lead in both sales volume and individual purchase ratios, while the all-new Lan Shan amassed over 110,000 units in sales, coupled with high customer satisfaction ratings. During the launch event, WEY declared its commitment to driving brand upgrades across four key dimensions: value proposition, brand image, customer experience, and after-sales service. Meanwhile, Great Wall Motors unveiled its VLA assisted driving large model, with its cutting-edge CP Master assisted driving system set to make its debut on WEY models. This system is endowed with four core strengths: "responsive to commands, perceptive of surroundings, strategic in thinking, and trustworthy in performance." WEY is steadfastly fulfilling its mission of "Technology WEYs a Better Life" through relentless core technology R&D, in-depth exploration of user needs, and continuous evolution of its brand ecosystem.