At the pre - sale launch event for the Ora 5 on November 12, Wei Jianjun, the Chairman of Great Wall Motor, made a rather sobering statement. He pointed out that currently, neither pure - electric vehicles nor extended - range electric vehicles have managed to establish a sustainable commercial closed loop.

Wei Jianjun sounded a warning bell, stating that if the industry still cannot achieve self - sufficiency within the next decade, its development prospects will look extremely grim. He underscored the fact that long - term dependence on national financial support is simply not a viable path. The initial frenzy and hype from capital have significantly subsided. Moreover, he noted that the majority of pure - electric vehicle companies are deeply entangled in losses. Once investors decide to cash out and move on, these companies will be left to grapple with the daunting challenge of achieving profitability all on their own.