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On October 6th, Bloomberg released a report stating that Chinese automakers, who have already outpaced their Western counterparts in the race to attract domestic middle - class car buyers, are now setting their ambitions on the more affluent customer base. Specifically, they're targeting car owners who are keen on adding a touch of "individuality" to their vehicles.
Just last month, Xiaomi Group rolled out a brand - new service. Customers purchasing the high - performance SU7 Ultra can now customize various aspects of their cars, including interior features and car paint. However, this customization comes at a price, with the vehicle's cost increasing by at least RMB 100,000. By offering this service, Xiaomi is vying for the attention of consumers who may have previously considered customized Porsches or other European luxury car brands.
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