On September 25, Xiaomi Auto unveiled a customization service, which comes with a one-year trial operation phase. This service permits the customization of up to 40 vehicles per month, with the requirement that orders be locked in offline. At present, the customization options are available for the YU7 Max and SU7 Ultra models, and these customized features can be integrated with the vehicles' existing configurations. To opt for customization, the added features must be included and the total value of the optional configurations should surpass 100,000 yuan (excluding any promotional discounts).
Xiaomi Auto has set its sights on partnering with premier automotive paint suppliers, aiming to craft 100 distinct colors over the next three years.
Data from the Aiqicha App reveals that Xiaomi Auto Technology Co., Ltd. has sought software copyrights for several products. These include the 'Client Software for Managing Upgrades of Automotive Ecological Components,' the 'ECHO Xiaomi Auto User Feedback Platform Collection System,' and the 'Automated Collection Software for User Behavior Data on the Xiaomi Web System.'