On September 20, 2025, Porsche made a notable announcement regarding a modification to its electrification strategy at its Stuttgart, Germany headquarters. The automaker has revised its earlier ambition of having 80% of its sales stem from pure electric vehicles by 2030, pushing the target back to 2035. Meanwhile, it will maintain its long-term commitment to researching, developing, and manufacturing internal combustion engine and high-performance plug-in hybrid models.

The strategic adjustments encompass several key aspects:

• The development of a new electric platform, initially slated for release in the 2030s, has been indefinitely postponed. Porsche will now collaborate with the Volkswagen Group to restructure its technological framework.
• The flagship SUV series, internally codenamed K1 and positioned above the Cayenne, will make its debut with fuel and plug-in hybrid variants. The launch date for the pure electric version remains uncertain.
• The introduction of the 718 pure electric model has been delayed from 2026 to approximately 2035.
• Fuel and plug-in hybrid versions of staple models like the Cayenne and Panamera will continue to be available until around 2035, with next-generation iterations already factored into the company's plans.

Furthermore, Porsche intends to roll out new iconic fuel-powered models, including a limited-edition 911 that harks back to the classic 1970s style and a 911 derivative model fine-tuned for track performance.

The impetus behind these adjustments stems from several factors. The global demand for luxury pure electric vehicles has not grown as swiftly as anticipated. In the first half of 2025, Porsche's pure electric vehicle sales plummeted by 32% year-on-year, with a staggering 41% drop in flagship Taycan sales. Additionally, a 27.5% tariff hike on imported vehicles in the United States has forced Porsche to raise prices for models like the Macan by 15%, leading to a 28% year-on-year decline in sales. From a financial perspective, Porsche's pure electric vehicle gross margin hovers around 12%, markedly lower than the 22% for fuel vehicles. Moreover, its in-house battery development project has been scrapped due to exorbitant costs.