On the evening of September 16, 2025, during the grand launch event of the Audi E5 Sportback, Shi Pengze, the General Manager of Marketing Operations at SAIC Audi, made a groundbreaking announcement. He revealed that the car's intelligent driving system, a collaborative effort between Audi and Momenta, boasts an array of advanced features. These include lane-centering assistance, which ensures the vehicle stays perfectly centered in its lane; full-scenario obstacle avoidance, capable of detecting and evading obstacles in all driving conditions; NOA (Navigate on Autopilot) functionality for rural roads without the need for maps, enabling autonomous navigation in less-mapped areas; remote parking, allowing the car to be parked from a distance; and cross-floor memory parking, which remembers parking spots across different levels of a parking garage.

Shi Pengze further delighted the audience by announcing that, for customers placing orders for the Audi E5 Sportback, the panoramic assisted driving system would be provided free of charge for the lifetime, applicable to all model variants. This move represents a significant value-add for potential buyers. Moreover, Shi Pengze emphasized Audi's commitment to innovation, stating that the brand aims to forge partnerships with outstanding new energy vehicle brands in China. Through such collaborations, Audi seeks to break through technological barriers and pave the way for a future of smarter, more sustainable mobility.