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Several Models Achieving Monthly Sales of Over 100 Units: Mercedes-Benz Reveals Plan to Ditch EQ Brand for Electric Vehicles
2 day ago /
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Author：小编
Recently, it has been revealed that Mercedes-Benz will gradually phase out the use of the EQ brand for its electric vehicles and instead adopt the straightforward "Electric" naming approach, as seen in models like the all-electric CLA and all-electric GLC. Mercedes-Benz's Chief Technology Officer, Markus Schäfer, explained that as customers gain a deeper understanding of electric vehicles, the distinctive branding provided by the EQ logo is no longer deemed essential. Mercedes-Benz has ambitious plans to introduce dozens of electric vehicle models by 2027, and this adjustment in naming conventions reflects a strategic pivot in its approach to electrification.
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