Within a mere 30 minutes of its launch, the new - generation IM LS6 garnered over 10,000 reservations. As a strategic model developed by SAIC Motor, this vehicle is, for the first time, equipped with the "Stellar Super Extended - Range" technology. Priced between RMB 197,900 and RMB 269,900, it is set to compete fiercely in the market.

In the first eight months of this year, IM Motors has sold roughly 32,000 vehicles, which only accounts for 31.5% of its annual sales target. The new - generation IM LS6 is anticipated to be a major driver of significant sales growth. IM Motors has rolled out the extended - range version to cater to user demands and spur sales.

At present, the extended - range vehicle market is going through an adjustment phase following a period of rapid expansion. Nevertheless, it still holds a substantial market share. Several new extended - range models are slated to hit the market this year. IM Motors is confident that, with the LS6 and the LS9 (set to be released in the fourth quarter), it can achieve its annual sales target.

However, the price reduction of the new - generation IM LS6 has sparked concerns regarding its brand positioning. Moreover, it will face internal competition from SAIC's Shangjie H5. In response, IM Motors has stated that it will adopt a differentiated competitive strategy and stressed that its high - end brand positioning remains intact.