On September 11th, NIO unveiled the latest developments in its ongoing rights - protection initiatives. Over the past year, the individual behind the online account named '2018 Hujia Shenlong' has flooded multiple platforms with thousands of comments. These comments were filled with attacks, defamation, and abusive language directed at NIO and its user base. In the first - instance ruling, the court mandated that the account holder must remove all infringing content, make a public apology, and provide compensation for the economic losses incurred.

Recently, amid the roaring success of NIO's new ES8 and Onvo L90 models in the market, NIO has detected well - organized smear campaigns and attacks. These are suspected to be the work of black PR (unethical public relations tactics) and online trolls. The company has been diligently monitoring the situation and gathering evidence. It has also managed to obtain information regarding some MCN (Multi - Channel Network) agencies. Legal actions, including reporting the matter to the police and filing lawsuits, have been initiated against specific accounts. Since the start of this year, NIO has taken legal steps against hundreds of accounts that have violated its rights.