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Risheng Auto Embraces Brand Independence: Dedicated to MPV Segment with 20 Billion Yuan R&D Investment Over Next Five Years
2025-09-01 /
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Author：小编
On the morning of September 1, Risheng Auto, a subsidiary of Beijing Automotive Manufacturing Plant, made its grand debut as an independent brand, pioneering as the first in China to exclusively concentrate on the MPV category. Risheng Auto underscores that the burgeoning era of new energy vehicles has expedited transformations within the automotive industry. Presently, the MPV market grapples with polarization, characterized by steep prices for premium models and compromised specifications for entry-level offerings. By embracing independence, Risheng Auto aims to dismantle this rigid framework and introduce products that genuinely cater to the demands of family users, small-to-medium business owners, and various other segments.
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