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Wei Jianjun, Founder of Great Wall Motors, Champions the Merit of 'Ordinary Cars': High-End Products Alone Are Not the Answer
2 week ago /
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Author：小编
Wei Jianjun, the visionary behind Great Wall Motors, asserts that businesses should prioritize delivering products of genuine value rather than blindly aspiring to high-end exclusivity. He underscores the significant market potential for ordinary car models in areas where affordability is paramount. In parallel, Great Wall Motors has unveiled a new luxury brand, "Super Luxury Car BG," with Wei Jianjun personally steering its research and development efforts. To further this ambition, he has acquired luxury vehicles like Rolls-Royce and Ferrari for in-depth study. The ultimate objective, he reveals, is to craft premium Chinese automobiles that will grace the high-end market, encompassing sedans, SUVs, sports cars, and beyond.
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