Last week marked the commencement of pre-sales for the new NIO ES8, priced attractively at just RMB 308,800 through the innovative Bass battery leasing scheme. This 5.2-meter flagship full-size electric SUV has garnered significant attention. NIO's aggressive pricing strategy for this model has been met with widespread consumer acclaim, resulting in a surge of ES8 orders that even eclipsed those for the Letao L90, which was also released during the same period.