Search
Li Bin: NIO Aims for Mercedes-Benz, BMW, and Audi's Average Selling Price Range with New ES8
2 week ago /
Read about 0 minute
Author：小编
During the evening media event for NIO's new ES8 on August 21, Li Bin, the founder of NIO, revealed that the pricing for the new ES8 is set to align with the average selling price range of luxury brands Mercedes-Benz, BMW, and Audi. He stressed that NIO's market retail prices position the brand at the premium end compared to these established German automakers, commonly referred to as BBA. The new ES8, specifically, is priced at the upper echelon of the market, with two purchasing options: a full vehicle purchase starting at RMB 416,800 and a battery leasing option starting at RMB 308,800. Deliveries for the new ES8 are scheduled to commence in late September.
-
C114 Communication Network -
Communication Home
7 X 24 Track global technological trends
