NIO has officially commenced pre-sales for its latest third-generation ES8, featuring a comprehensive pre-sale price of 416,800 yuan and a battery subscription plan starting at 308,800 yuan. Compared to its predecessor, the new ES8 boasts a more competitive pricing strategy, with reductions of 81,200 yuan and 119,200 yuan, respectively. Li Bin, NIO's Chairman, highlighted that despite the cost reductions of the new ES8, the current pricing strategy ensures the company's gross profit margin. He underscored that the company's primary objective is survival and that this year, it will endeavor to achieve profitability or significantly mitigate losses. Additionally, Li Bin acknowledged the potential impact of the new pricing on existing owners but emphasized that it is the most beneficial decision for the company as a whole, extending gratitude to current users for their continued support and understanding.