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Li Bin Addresses New Car Pricing: NIO's Survival Takes Precedence
2 week ago /
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Author：小编
During the media briefing for the launch of the new ES8 on the morning of August 22, Li Bin, Chief Executive Officer of NIO, stated that maintaining high prices for the company's vehicles would hinder its ability to compete effectively in the market. He disclosed that while the cost of the new ES8 has been substantially lowered compared to its predecessor, the current pricing strategy ensures a healthy gross profit margin. Li Bin underscored that NIO's primary focus remains on securing its survival in an increasingly competitive landscape.
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