The domestic market for six-seat SUVs is undergoing rapid growth, with automakers vigorously vying for a share of this burgeoning segment. Since July, the pure electric six-seat SUV category has witnessed particular dynamism, with the introduction of new models such as the Ledao L90 and Lixiang i8. What's behind this sudden surge in the six-seat vehicle market? Industry experts suggest that amidst intensifying competition, automakers must consistently explore potential market niches to establish the definition and pricing power of novel product types. Six-seat SUVs are seen as a "blue ocean" within the competitive "red ocean" of the automotive industry.

Concurrently, consumers' perceptions of six-seat vehicles are subtly shifting. Third-row seats, once dismissed as impractical, have now progressively transformed into a crucial necessity for travel. Nevertheless, competing in the six-seat market entails more than merely adding an extra seat; it necessitates fulfilling the diverse needs of scenarios such as multi-child families and business travel. The stage is set for a fierce competition.