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ZEEKR Accelerates 'Project M': Enhancing Direct Sales System and Transitioning Select Stores
3 week ago /
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Author：小编
On August 21, according to ECARX, ZEEKR is actively progressing with its channel reform initiative, codenamed 'Project M'. The objective of this project is to refine the direct sales system and transition ownership of certain stores to investors. Notably, this transformation will occur without altering the fundamental direct sales model, impacting both ZEEKR's direct sales outlets and ZEEKR Home stores, with the latter experiencing a more substantial number of transfers. Following the transition, the respective sales personnel will cease to be ZEEKR employees and will instead join the ranks of the investor's company.
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