Ford announced on Monday its intention to introduce a fresh lineup of budget-friendly electric vehicles in 2027, kicking off with a four-door, mid-size electric pickup truck priced at approximately $30,000. This innovative truck will roll off the assembly line at Ford's Louisville plant in Kentucky. With this strategic move, Ford aims to achieve cost competitiveness on par with its Chinese rivals. Furthermore, the automaker plans to employ a modular production strategy to adapt this electric platform across a broader range of vehicle models.