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Yesterday afternoon, while much of the country enjoyed Labor Day, Tesla CEO Elon Musk published a new master plan for the company to his social media platform. It's the fourth such document for Tesla, replacing the goals Musk laid out in 2023 when he said the company would sell 20 million EVs a year in 2030. This time, it is not entirely sure what Tesla's plan actually entails. The text, which reads as though it was written by AI, is at times anodyne, at times confusing, but always free of specifics.
Each iteration of the master plan is Tesla's north star, the new plan reads, promising to "to deliver unconstrained sustainability without compromise," whatever that actually means.
"Now, we are combining our manufacturing capabilities with our autonomous prowess to deliver new products and services that will accelerate global prosperity and human thriving driven by economic growth shared by all," reads the plan.
This is an interesting statement considering each time Tesla has tried to build a new model the result has been months and months of "production difficulties," not to mention the multiple federal safety investigations into the company's autonomous and partially automated driving systems.
Tesla also disbanded the team building its "Dojo" supercomputer several weeks ago. Much touted by Musk in the past as the key to beating autonomous vehicle developers like Waymo (which has already deployed commercially in several cities), Tesla will no longer rely on this in-house resource and instead rely on external companies, according to Bloomberg.
"Shortages in resources can be remedied by improved technology, greater innovation and new ideas," the plan continues.
Then plan veers into corporate buzzwords, with statements like "[o]ur desire to push beyond what is considered achievable will foster the growth needed for truly sustainable abundance."
In keeping with Musk's recent robot obsession, there's very little mention of Tesla electric vehicles other than a brief mention of autonomous vehicles, but there is quite a lot of text devoted to the company's humanoid robot. "Jobs and tasks that are particularly monotonous or dangerous can now be accomplished by other means," it states, blithely eliding the fact that it makes very little sense to compromise an industrial robot with a bipedal humanoid body, as evinced by the non-humanoid form factors of just about every industrial robot working today. Robot arms mounted to the floor don’t need to worry about balance, nor do quadraped robots with wheels.