During the first quarter of 2025, global tablet shipments amounted to 34.4 million units, marking a 6% year-over-year rise. Despite the market entering a period of stagnation, Apple remains at the top of the rankings, closely followed by Samsung. Notably, mainland Chinese brand Xiaomi witnessed a remarkable 57% surge in shipments, positioning it as the leading brand with the highest year-over-year growth rate. Xiaomi has swiftly ascended to third place, hot on the heels of Samsung. The red tide is upon us, suggesting that the market landscape could be poised for significant changes.