The latest Worldwide Quarterly Mobile Phone Tracker report from International Data Corporation (IDC) reveals that global smartphone shipments in the second quarter of 2025 experienced a 1.0% year-on-year increase, amounting to 295.2 million units. Despite this positive growth, market demand faces challenges due to various factors, including tariff fluctuations and macroeconomic pressures. Notably, consumers in the lower-end market have shifted their spending priorities, reducing their outlays on smartphones.