In the second quarter of 2025, Xiaomi emerged as the top smartphone activator in the Chinese market, securing a market share of 16.63%. This represents a year-on-year increase of 7.39%, translating to 11.4176 million units activated. Following closely behind were Vivo, OPPO, and Huawei, further underscoring the dominance of Chinese brands in the market. Apple, leveraging price reductions, managed to achieve 11.0379 million new activations, capturing a 16.08% market share and placing fifth in the rankings.