In the second quarter, Apple witnessed an 8% year-on-year increase in iPhone sales in China, marking the first growth surge in 2023. This significant uptick is largely attributed to the company's effective promotional strategies for the iPhone 16 series, particularly the highly anticipated Pro and Pro Max models. According to Counterpoint Research, Apple's meticulous pricing adjustments resonated positively with the market, driving this upswing. During the same period, Huawei recorded an even more impressive 12% sales growth, outpacing Apple's rate, fueled by strong brand loyalty that encouraged users to upgrade their devices. Meanwhile, Apple's stock price has taken a hit, declining approximately 15% within the year, partly due to the impact of tariff policies imposed by the Trump administration. In response, the company is exploring options to relocate some production lines to India.