On July 2, the market research firm Counterpoint Research unveiled a report predicting a 3% year-on-year growth in global sales of True Wireless Stereo (TWS) earphones by 2025. This market is expected to sustain a moderate and stable trajectory of growth through 2028. Technological advancements and evolving consumer demands serve as the primary catalysts, prompting manufacturers to intensify their R&D investments in areas encompassing chips and batteries. Concurrently, shifts in distribution channels and environmental protection mandates will also play pivotal roles in reshaping the market landscape.