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Bilibili's "618" Shopping Festival Reports 41% YoY Growth in Ad Revenue
3 day ago /
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Author：小编
Bilibili's 2025 "618" shopping festival delivered remarkable results, with a 41% year-over-year (YoY) increase in ad revenue from product promotions. Notably, the digital and home appliance sector witnessed an astonishing 111% YoY growth. The number of UP masters (content creators) achieving a Gross Merchandise Volume (GMV) exceeding 10 million yuan surged by 66% YoY, while the GMV of consumer goods priced above 1,000 yuan rose by nearly 50%. During the festival, search queries for the keyword "government subsidies" experienced a significant monthly increase of 133%. Bilibili's established long-term partnerships with various e-commerce platforms continue to empower brands and merchants in expanding their consumer reach.
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