Counterpoint Research's Market Pulse report reveals that iPhone sales soared by 15% year-on-year in April and May 2025, marking Apple's most robust performance in the market since the pandemic. This upsurge is primarily fueled by Apple's resurgence in both China and the United States, with China witnessing a particularly significant sales boost. This surge can be attributed to strategic price reductions that aligned with national subsidy policies, sparking a buying spree among consumers. For example, models such as the iPhone 16 Pro experienced substantial price cuts, coupled with government subsidies, igniting a wave of purchases.