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Tmall's 618 Sales of Government-Subsidized Categories Soar by 283% Year-on-Year
2025-05-29 /
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Author：小编
As of May 26, preliminary data from Tmall's 618 shopping festival revealed a staggering 283% year-on-year increase in total sales of government-subsidized categories, encompassing home appliances, home furnishing, mobile phones, and digital products. Notably, 40 prominent brands, including Midea and Haier, surpassed the 100 million yuan sales mark. This remarkable performance fueled a double-digit growth in overall sales across the home appliances, home furnishing, home decoration, and 3C digital industries, with sales of over 3,000 brands doubling. This underscores the robust vitality and resilience of consumer demand during the event.
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