A recent report by market research firm Canalys reveals that smartphone shipments in Europe (excluding Russia) dipped by 2% year-on-year in the first quarter of 2025, amounting to 32.4 million units. The market grapples with economic downturn and sluggish demand for entry-level devices. Among the leading vendors, Samsung, Apple, and Xiaomi occupy the top three positions. Samsung retained its shipment leadership, whereas Apple witnessed a notable surge in shipments, primarily fueled by the launch of the iPhone 16e.