According to Canalys data, the global smartphone market experienced robust growth of 7.1% in 2024, with shipments surpassing 1.223 billion units, outpacing initial projections. This surge was primarily fueled by a surge in year-end demand and proactive inventory restocking efforts by smartphone manufacturers. Nonetheless, Canalys anticipates a significant deceleration in the global smartphone market growth, projecting it to slow down sharply to 1.5% by 2025. Despite the overall slowdown, vendors can still capitalize on growth opportunities through tailored, localized strategies. Regional market performance will differ, with some areas potentially reaching a growth inflection point and commencing a downward trend.