According to a report titled "Pet Shopping List" released by Douyin E-commerce, the landscape of pet-related commerce has undergone a significant transformation in 2024. The report highlights a surge in both the number of live streams hosted by pet merchants and the frequency of sales events, resulting in a remarkable 78% year-on-year increase in the Gross Merchandise Value (GMV) of pet products on shelves and through search queries. Pet-centric content has emerged as a pivotal driver of consumer growth, reflecting a deepening engagement with pets among Chinese households.

Among all regions, Guangdong has emerged as the top contributor to this growth, with Generation Z and middle-aged individuals forming the core purchasing power. Notably, sales of pet-specific items such as birthday gifts, New Year's Eve dinners, and New Year's clothing have seen substantial upticks, indicating a trend towards celebrating pet milestones and holidays. Pet product sales exhibit a pronounced seasonal pattern, with notable spikes during major pet expos like the Beijing Pet Expo and It Expo, as well as during major shopping festivals like "618" and "Singles' Day".

In terms of product categories, sales of cat and dog products continue to lead the pack, with smart devices for pets gaining particular popularity. Additionally, the sales of aquarium products have witnessed a remarkable 92% year-on-year increase, underscoring the vast untapped potential within this niche market segment.