The iPhone 18 Pro series officially went on sale on September 18. By the 44th week of 2026 (October 26–November 1), roughly six weeks after launch, cumulative domestic sales had reached approximately 6.8927 million units. Based on the mainland China starting price of 9,999 yuan, total retail sales are approaching 70 billion yuan. Between the 43rd and 44th weeks alone, the series posted a net gain of about 870,000 units in a single week. In the Top 30 domestic smartphone sales rankings for the 44th week, the iPhone 18 Pro series claimed the top two spots, with the Pro Max holding first place by a comfortable margin. Apple took four of the top five positions, and six Apple models made the full ranking. Among domestic brands, the highest-ranked device was the Huawei Pura X View in sixth place. The Pro Max's share of sales within the series remained consistently higher than that of the Pro, lifting the series' actual average selling price—a marked contrast to the relatively balanced sales split between the two models in the previous generation's Pro lineup. What enables this series to sustain both a high price point and strong sales is substantive iteration in chip and imaging: it debuts TSMC's 2nm A20 Pro chip, with GPU performance up to 40% higher than the iPhone 17 Pro, alongside simultaneous upgrades to the neural engine and memory bandwidth, and introduces variable aperture technology to the rear main camera for the first time.