Huawei's sub-brand Xingmang (English name OSTA) will not be sold exclusively online; instead, it will be available through both online and offline channels. Online sales will go through existing Huawei stores, while offline sales will be handled via Huawei experience stores. The first wide-screen flat-panel phone, the OSTA O1 Pro, will have a limited initial stock. The 16GB high-end version will be sold online only, while the 12GB version will be available through all channels, with three color options and multiple storage capacities. The brand was previously reported to focus primarily on online sales with an emphasis on cost-effectiveness, but later leaks suggested that its new products would match flagship specifications and carry a relatively high price tag. Xingmang has already planned multiple new products, including models equipped with active cooling fans and distinctive designs. As for trademarks, Huawei filed to register the "Huawei Xingmang" trademark in February 2023 and completed the registration announcement in September of the same year. In July 2026, it submitted another "Xingmang" trademark application covering smartphones and chip categories, which is currently under registration review. During the same period, Huawei also applied for the "OSTA" trademark covering multiple product categories, including laptops, smart wearables, smartphones, and chips.