Xing Cheng, the product manager of iQOO, declared her departure via her personal Weibo account. In her heartfelt goodbye message, she revealed that she has parted ways with the 'Blue Factory'. During her time there, she played a pivotal role in the development and rollout of numerous products, accompanying several popular offerings from their inception to their market debut. She extended her heartfelt thanks to the users for their unwavering support. Xing Cheng clarified that her Weibo account will cease to represent any company or product henceforth. Instead, she will share her insights on digital trends and lifestyle content from a personal viewpoint, all while maintaining her interest in iQOO. In the past year, at least three prominent product leaders who publicly represented the iQOO product team have left their positions. Earlier, in March 2026, both Jian Chong, the Product Director of iQOO, and Ma Yulun, the former Product Manager of the iQOO Z Series, also announced their exits. Industry experts opine that while the departure of product leaders may trigger short-term buzz, the market's primary attention remains fixed on product competitiveness, and such individual transitions have negligible material impact on the brand. Presently, iQOO's product updates continue to unfold smoothly, and Xing Cheng's decision to move on is seen as a personal career move.