Rumors Point to Sluggish Sales of Apple Vision Pro, With Certain Outlets Moving Just One Unit Monthly
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Author:小编   

Since its debut, the Apple Vision Pro has indeed managed to capture the spotlight, yet its performance in the marketplace has been less than stellar, with select stores across the globe reporting sales as low as a single unit per month. Apple's CEO, John Ternus, had previously voiced skepticism regarding the product, viewing it more as a stepping stone to delve into the realm of spatial computing rather than as a staple product line for the long haul. At present, the team behind the Vision Pro is actively scouting for additional funding and brainstorming ideas for more enticing next-gen offerings, though there's still a split in opinion within the company about the future trajectory of this product category.

Recently, Apple has undertaken a reshuffle within its ranks, including layoffs, resulting in the elimination of approximately 200 roles spanning the Vision Pro unit, Siri, and AI software divisions. The core game development team dedicated to the Vision Pro has been mostly disbanded, and the in-house team responsible for crafting immersive video content has also undergone substantial reductions. Apple has formally attributed these moves to a strategic realignment of its business focus, guided by real-world user engagement data.

Despite these challenges, the Vision Pro maintains a modest yet dedicated user following, and there's a palpable sense of anticipation among some international users for its arrival in local markets. Looking to the horizon, Apple appears poised to persist in its exploration of the mixed-reality headset landscape and to push forward with R&D efforts for products akin to smart glasses. However, as of now, there have been no official pronouncements concerning the launch of a new, budget-friendly Vision Pro variant tailored for the mass market.