On September 28, 2026, Honor took the wraps off its latest Magic9 series in Beijing, a lineup that encompasses the Magic9, Magic9 Pro Max, and Magic9 Ultra Edition. As disclosed by Honor CEO Li Jian, a mere half-hour after the series' debut, sales figures across all e-commerce platforms witnessed a staggering 194% year-on-year surge when juxtaposed with the previous generation.
