On September 28, a report from Nihon Keizai Shimbun revealed that Sony Group and its affiliated entities will entirely forgo CES 2027, signaling the conclusion of their multi-decade involvement in this renowned event. With Sony's business emphasis increasingly pivoting towards entertainment domains, including gaming and music, the value of its CES participation has waned. Sony has announced that it will maintain collaboration with the event organizers moving forward. However, a definitive choice regarding participation beyond 2028 remains pending.
