Recently, reports have surfaced indicating that Huawei's mobile phone division is gearing up for a fresh round of sub-brand strategy implementation. Among the anticipated moves, the online budget-friendly brand 'Xingyao' is rumored to make its grand entrance as soon as November this year. Additionally, the Nova series is slated for an upgrade, transitioning from a mere product line to a standalone sub-brand.

In light of these developments, Huawei Terminal has remained tight-lipped, offering no official comment at the time of this publication. However, their customer service team has weighed in, stating that they currently lack specific details on the matter. They advise interested parties to stay tuned to Huawei's official website and Weibo account for the most recent announcements.

It's worth noting that Huawei had already taken steps to secure multiple trademarks associated with 'Xingyao' as far back as 2023. Despite these preparations, the official confirmation regarding the launch of the 'Xingyao' sub-brand remains pending.