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UBS Maintains 'Neutral' Rating for Apple: Initial Demand for iPhone 18 Pro Series Appears Weak
4 day ago /
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Author：小编
UBS reaffirmed its 'Neutral' rating for Apple, maintaining a target price of $296. Its latest data shows that since pre-orders opened last Saturday, the initial demand for the iPhone 18 Pro series has been lackluster. Specifically, the global average waiting time for the iPhone 18 Pro Max is approximately 23 days, while for the iPhone 18 Pro, it is about 16 days, both shorter than last year. UBS believes this may be related to the strong demand for the iPhone 17 series, limited upgrades in the Pro series, and higher prices.
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