Apple has officially unveiled two new smartwatches today—the Apple Watch Series 12 and the Apple Watch Ultra 4. The GPS version of the Apple Watch Series 12 starts at 2999 yuan in China, with an educational discount bringing the price down to a minimum of 2699 yuan. The GPS + Cellular version is priced at 3799 yuan. Powered by the S11 chip and featuring a cutting-edge health sensing system, this watch allows for more frequent heart rate monitoring and introduces a new "Readiness" score function. It comes in two sizes—42mm and 46mm—and now offers a deep bronze color option for the aluminum case. The aluminum version also boasts second-generation Ceramic Shield glass, providing 60% improved crack resistance.
The Apple Watch Ultra 4 starts at 6499 yuan, with an educational discount starting at 5799 yuan. It is available in natural and black titanium finishes and is also equipped with the S11 chip and health sensing system. It offers a maximum regular battery life of up to 50 hours, extending to 84 hours in low-power mode, and even longer battery life for outdoor workout tracking. Additionally, it includes a range of health features.
Both watches present new color options for their band collections. The Apple Watch Hermès Ultra 4 introduces the new Grand H titanium band, along with new Fathom and Wonder watch faces.
Furthermore, the 2026 government subsidy program for digital appliances is still ongoing, offering a 15% discount on smartphones, tablets, and 3C digital products, with a maximum discount of 500 yuan. Various home appliances are also eligible for a 15% discount, with a maximum subsidy of 1500 yuan per item.