The iPhone 18 Pro series has made an impressive splash in its initial sales phase, with sales turnover on Tmall skyrocketing to double that of its predecessor, setting an unprecedented record. Despite a strategic reduction in the number of models within the series by one this year and a general uptick in average pricing, its reception in the market has surpassed all expectations.

Leading the charge in sales is the iPhone 18 Pro Max, with the Burgundy color variant emerging as the top seller, and the 256GB storage configuration proving to be the most sought-after among consumers. The domestic versions of the series are priced starting at 9,999 yuan for the iPhone 18 Pro and 10,999 yuan for the iPhone 18 Pro Max. Both models commenced pre-orders on September 12 and were officially launched on the 18th, boasting features such as the A20 Pro chip, a rear 48-megapixel fused main camera, and the pioneering introduction of a variable aperture design. The iPhone 18 Pro Max impresses with up to 43 hours of video playback battery life.

This year, Apple has sharpened its focus on catering to high-end demand with the Pro series, which has exhibited a strong allure in the premium price bracket, thereby further consolidating the popularity of specific models, colors, and storage variants.