On the cusp of Double 11, Haier has deepened its strategic alliance with Tmall to drive seamless integration of online and offline retail operations. Commencing with Tmall’s Super Brand Day, Haier’s flagship store will debut its latest and top-selling products simultaneously across 12,000 Tmall Optimum stores, ensuring a consistent offering of “same products, same prices, same perks.” This move eliminates the need for consumers to price-check between channels, as Tmall’s exclusive benefits—such as discounts, coupons, or loyalty rewards—are now redeemable in physical stores. Additionally, both online and offline sales channels will participate in a profit-sharing mechanism, fostering mutual growth. Haier Smart Home has orchestrated cross-departmental collaboration to propel this innovative model, tackling the long-standing challenge of disjointed online and offline experiences in the home appliance sector.