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At 8 PM on September 12, the iPhone 18 Pro series was officially launched for pre-sale across various online platforms. According to data from Taobao's flash sale section, within the very first hour of pre-sale, sales of the iPhone 18 Pro surged, doubling the figures achieved by the iPhone 17 Pro during the same timeframe the previous year. Notably, the iPhone 18 Pro Max 256GB Burgundy edition emerged as the top favorite among consumers. The robust sales performance of these new models propelled the overall turnover of Apple hardware products on Taobao's flash sale platform that evening to soar over 25 times higher than on an average day. Rest assured, Taobao flash sale boasts ample stock, and plans are in place to replenish popular models in batches to keep up with the soaring demand.
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